{"title":"Feed","description":"\u003cp\u003eYou can order the feed below for click and collect. We will let you know when your order is ready - normally the same or next day.\u003c\/p\u003e\n\u003cp\u003eVeterinary products can be found \u003ca href=\"https:\/\/www.southjerseyfiat.com\/collections\/horse-health-grooming-first-aid\"\u003ehere\u003c\/a\u003e: \u003ca href=\"https:\/\/www.southjerseyfiat.com\/collections\/horse-health-grooming-first-aid\"\u003ehttps:\/\/www.southjerseyfiat.com\/collections\/horse-health-grooming-first-aid\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eSupplements can be found here: \u003ca href=\"https:\/\/www.southjerseyfiat.com\/pages\/supplements-treats\"\u003ehttps:\/\/www.southjerseyfiat.com\/pages\/supplements-treats\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"naf-optimum-balancer","title":"NAF Optimum Balancer","description":"\u003cp\u003e\u003cspan\u003eFive Star Optimum Feed Balancer will optimise every horse's daily diet, and the great news is the unique concentrated formula is perfect for every horse, from family pony to performance athlete, making it the optimum choice for all. Optimum provides multi-factored gut support to address all aspects of digestive health. Importantly, the live probiotic yeast content is heat protected to ensure it maintains it's viability through the pelleting process. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOptimum includes prebiotics, premium herbal support of the digestive system and antacides to absorb excess acids. Optimum also provides a broad spectrum of all essential vitamins, minerals and amino acids. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOptimum contains a unique complex of naturally sourced antioxidants, which work in synergy with Vitamin E and organic Slenium to flush away excess free radical toxins from the system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA 3kg pack is 5 weeks supply, making Optimum a very economical choice whilst 9kg is about 3 month's supply.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe condition of the horse’s gut has a significant bearing on his overall health and wellbeing. We know that by optimising gut health and digestive efficiency we can help the horse to fully utilise his diet, and this is clearly reflected in his general health and coat shine. Horses are not kept in their natural environment, even the lifestyle of horses out at grass is far removed from the wild horse, wandering over vast areas of land with access to a large variety of grasses and herbs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e To keep horses fit and healthy, we need to provide them with the highest level of nutritional support and broadest spectrum of beneficial nutrients available.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNAF Five Star Optimum will help restore and maintain five star condition and health, maximise the nutritional value of the daily feed ration, and optimise the health and efficiency of the digestive system. Concentrated and easy to feed, Optimum comes in a highly palatable pellet form. It is of the highest supplement specification and has a great sugar free flavour. Optimum is formulated to complement either a high fibre low concentrate, or performance diet. When a daily feed is not necessary, the great news is that Optimum can be simply given on it’s own, directly from your hand. It is designed to optimise every horse's diet from family pony to performance athlete.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan mce-data-marked=\"1\"\u003ePlease note, we can send this product to the UK only. \u003c\/span\u003e\u003c\/p\u003e","brand":"Natural Animal Feeds (NAF)","offers":[{"title":"3.7 kg","offer_id":32116018446414,"sku":"","price":37.99,"currency_code":"GBP","in_stock":true},{"title":"9kg","offer_id":32116018544718,"sku":"","price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/products\/NAF-optimum-balancer-3kg.jpg?v=1588690719"},{"product_id":"dodson-horrell-classic-fibre-cubes","title":"Spillers high fibre cubes","description":"\u003cp\u003eColloquially known as pony nuts, these high fibre cubes are high in fibre and low in starch. They are also non-heating, so they are perfect for good doers and ponies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeeding Guidelines\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeed 400g-1kg\/100kg bodyweight per day in conjunction with free access to forage.\u003c\/li\u003e\n\u003cli\u003eDo not exceed 1kg\/100kg bodyweight per day in total. Divide into at least 2-3 meals per day.\u003c\/li\u003e\n\u003cli\u003eEnsure a minimum intake of 2kg\/100kg bodyweight of forage per day.\u003c\/li\u003e\n\u003cli\u003eFresh drinking water must be available at all times. For use with target species only.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Scarterfield","offers":[{"title":"Default Title","offer_id":31908550836302,"sku":"","price":15.8,"currency_code":"GBP","in_stock":true}]},{"product_id":"dengie-alfa-a-original","title":"Dengie Alfa A Original","description":"\u003cp\u003e\u003cspan\u003eThe original pure alfalfa fibre feed from Dengie with a light molasses coating, providing quality natural nutrients for working horses and ponies.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA high fibre feed providing 10MJ\/kg of Digestible Energy, which is comparable to a cool mix or cube\u003c\/li\u003e\n\u003cli\u003eMade from pure alfalfa which is proven to aid digestive health and buffer acidity in the digestive tract\u003c\/li\u003e\n\u003cli\u003eContains naturally occurring vitamins and minerals, rich in calcium, making it ideal for breeding and young stock\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Scarterfield","offers":[{"title":"Default Title","offer_id":31908558438478,"sku":"","price":17.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/products\/Dengie-Alfa-A-original.jpg?v=1585150248"},{"product_id":"dengie-alfa-a-molasses-free","title":"Dengie Alfa A Molasses Free","description":"\u003cp\u003e\u003cspan\u003eThe perfect pure alfalfa fibre feed for fuelling work or promoting condition in horses and ponies that are prone to laminitis.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNaturally low in sugar and starch, Alfa-A Molasses Free contains no added sugar, is molasses and preservative free and is approved by \u003ca href=\"http:\/\/www.laminitis.org\/\"\u003eThe Laminitis Trust.\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlfa-A Molasses Free is a medium calorie fibre feed, providing 11.5MJ\/kg DE from fibre and oil, which is comparable to a medium energy mix or cube, but without the sugar and starch\u003c\/li\u003e\n\u003cli\u003eOn average, Alfa-A Molasses Free is 10 x lower in starch than a typical medium energy mix or cube\u003c\/li\u003e\n\u003cli\u003eAlfa-A Molasses Free is suitable for horses and ponies that require a low sugar and starch ration such as those prone to laminitis or muscle problems\u003c\/li\u003e\n\u003cli\u003eAlfa-A Molasses Free includes real mint, fenugreek and alfalfa pellets for interest and taste\u003c\/li\u003e\n\u003cli\u003eAlfa-A Molasses Free contains no added sugar and naturally provides 2% starch and 4.5% sugar which is approximately half the level of sugar compared to average hay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Scarterfield","offers":[{"title":"Default Title","offer_id":31908563648590,"sku":"","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/products\/Dengie-Alfa-A-molasses-free.jpg?v=1585150473"},{"product_id":"dengie-hi-fi-molasses-free","title":"Dengie Hi Fi Molasses Free","description":"\u003cp\u003eThe ideal fibre feed for leisure horses and ponies requiring a low sugar and starch diet.\u003c\/p\u003e\n\u003cp\u003eHi-Fi Molasses Free contains no added sugar, is molasses and preservative free and is approved by \u003ca href=\"http:\/\/www.laminitis.org\/\"\u003eThe Laminitis Trust\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHi-Fi Molasses Free is a low calorie, high fibre feed that provides 8.5MJ\/kg Digestible Energy, ideal for horses or ponies in light to medium work\u003c\/li\u003e\n\u003cli\u003eHi-Fi Molasses Free is suitable for horses and ponies that require a low sugar and starch ration such as those prone to laminitis that maintain weight with ease\u003c\/li\u003e\n\u003cli\u003eHi-Fi Molasses Free includes real mint, fenugreek and alfalfa pellets for interest and taste\u003c\/li\u003e\n\u003cli\u003eHi-Fi Molasses Free contains no added sugar and naturally provides 1.5% starch and 2.5% sugar which is approximately one fifth of the sugar found in average hay\u003c\/li\u003e\n\u003cli\u003eHi-Fi Molasses Free may be used as a partial forage replacer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Scarterfield","offers":[{"title":"Default Title","offer_id":31908574298190,"sku":"","price":17.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/products\/Dengie-Hi-Fi-Molasses-free.jpg?v=1585150943"},{"product_id":"dengie-hi-fi-lite","title":"Dengie Hi Fi Lite","description":"\u003cp\u003eThe perfect low-calorie, high-fibre maintenance feed for leisure horses and ponies. Hi-Fi Lite is approved by \u003ca href=\"http:\/\/www.laminitis.org\/\"\u003eThe Laminitis Trust\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for overweight horses and ponies\u003c\/li\u003e\n\u003cli\u003eLow in sugar and starch, Hi-Fi Lite is suitable for horses and ponies prone to lamintis\u003c\/li\u003e\n\u003cli\u003eHi-Fi Lite provides 7.5MJ\/kg Digestible Energy, perfect for horses and ponies in light work or at rest\u003c\/li\u003e\n\u003cli\u003eHigh-quality soft oat straw is blended with nutrient rich alfalfa\u003c\/li\u003e\n\u003cli\u003eHi-Fi Lite can be used as a low-calorie total or partial hay replacer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Scarterfield","offers":[{"title":"Default Title","offer_id":31908579639374,"sku":"","price":17.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/products\/Dengie-Hi-Fi-LIte.jpg?v=1585151162"},{"product_id":"dengie-hi-fi-original","title":"Dengie Hi Fi Original","description":"\u003cp\u003eThe original high-fibre maintenance feed for leisure horses and ponies. \u003cspan\u003eProviding approximately 8 MJ\/Kg of slow release energy and a consistent level of natural nutrients, Hi-Fi Original can be used alongside other forages to encourage browsing behaviour when horses are stabled.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHi-Fi Original provides approximately 8MJ\/kg of Digestible Energy, ideal for horses and ponies at rest or in light work\u003c\/li\u003e\n\u003cli\u003eHi-Fi Original can be used alongside other forages to encourage browsing behaviour when horses are stabled.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Scarterfield","offers":[{"title":"Default Title","offer_id":31908588257358,"sku":"","price":15.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/products\/Dengie-Hi-Fi-Original.jpg?v=1585151695"},{"product_id":"shavings","title":"Shavings","description":"Good quality, low dust shavings.","brand":"Scarterfield","offers":[{"title":"Default Title","offer_id":31908594712654,"sku":"","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/products\/Shavings.gif?v=1591735685"},{"product_id":"bedmax-dust-free-pine-shavings","title":"Bedmax Dust Free Pine Shavings","description":"BEDMAX shavings are large flake pine shavings, purpose made to provide an ideal bedding for horses and ponies.","brand":"Scarterfield","offers":[{"title":"Default Title","offer_id":31908595466318,"sku":"","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/products\/Bedmax-shavings.jpg?v=1585151986"},{"product_id":"marksway-horsehage-high-fibre","title":"Marksway Horsehage High Fibre","description":"\u003cp\u003eHigh Fibre HorseHage is made from a selected mix of grasses that are high in fibre and lower in protein and energy levels. Because High Fibre HorseHage is low in energy, it is generally suitable for all riding club and Pony Club horses, native ponies, veterans and those that are resting, convalescing or prone to laminitis. The HoofKind logo denotes its suitability for horses and ponies prone to laminitis.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe unique fermentation process that the grass undergoes in the production of High Fibre HorseHage keeps the sugar and starch levels considerably lower than in other forages. High Fibre HorseHage also provides an excellent fibre source for competition horses being fed high levels of concentrates.\u003c\/p\u003e","brand":"Scarterfield","offers":[{"title":"Default Title","offer_id":31908600741966,"sku":"","price":11.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/products\/Marksway-Horsehage-high-fibre.jpg?v=1585152848"},{"product_id":"sugar-beet","title":"Sugar Beet","description":"\u003cp\u003eA high digestible fibre energy and palatable pelleted feed, available in bags only. Sugar beet makes food more palatable. Soak for 24 hours prior to feeding.\u003c\/p\u003e","brand":"Scarterfield","offers":[{"title":"Default Title","offer_id":31908627546190,"sku":"","price":10.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/products\/Sugar-Beet.jpg?v=1585153361"},{"product_id":"lincoln-thelwell-ponio-treats","title":"Lincoln Thelwell Ponio Treats","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e A Thelwell themed tub of yummy 'carrot-chip cookies' for thelwell lovers of all sizes \u0026amp; ages. Extruded Treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e1.7kg of tasty carrot chip flavour cookies that your horse will love.\u003c\/span\u003e\u003c\/p\u003e","brand":"Battles","offers":[{"title":"150g","offer_id":44598242672859,"sku":"34253","price":1.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/files\/thelwell-ponio-treats.gif?v=1709670608"},{"product_id":"lincoln-thelwell-ponio-treat-pot","title":"Lincoln Thelwell Ponio Treat Pot","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e A Thelwell themed tub of yummy 'carrot-chip cookies' for thelwell lovers of all sizes \u0026amp; ages. Extruded Treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e1.7kg of tasty carrot chip flavour cookies that your horse will love.\u003c\/span\u003e\u003c\/p\u003e","brand":"Battles","offers":[{"title":"1.7kg","offer_id":44988511781083,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/southjerseyfiat.com\/s\/files\/1\/1041\/4374\/files\/Lincoln-Thelwell-Ponio-Treats_e4030e75-fbdd-468e-bff5-788f70dab741.jpg?v=1709670705"}],"url":"https:\/\/www.southjerseyfiat.com\/collections\/feed.oembed","provider":"southjerseyfiat","version":"1.0","type":"link"}